Candagoose

Canada Goose

Every piece has a story to tell.

ABOUT

CANADA GOOSE

Canada Goose is a renowned outerwear brand celebrated for its high-quality, durable, and stylish jackets designed to withstand the harshest weather conditions. Combining cutting-edge technology with exceptional craftsmanship, Canada Goose delivers unparalleled warmth and protection, making it a favorite among adventurers and fashion enthusiasts alike.

Project Description

Magic Mirror

We created a "Magic Mirror" prototype for Canada Goose, offering product details and virtual try-on. The interactive mirror enhances the shopping experience with augmented reality, allowing customers to explore the outerwear brand in a unique way.

360 Booth Experience

The 360 Booth offers an immersive experience simulating real conditions where Canada Goose jackets excel. Users can feel air, wind, and cold, showcasing the jackets' protective qualities. This interactive setup provides a unique way for customers to engage with the brand.

Research Phase

I conducted a SWOT analysis, sketched concepts, and developed high-resolution designs. Prototyping and user feedback helped refine the designs. Collaboration among team members from various disciplines was key.

Brainstorming sessions ensured innovative solutions. A final presentation showcased the journey from concepts to the end product, receiving positive stakeholder feedback.

Rough Concepts

After conducting a SWOT analysis, meeting with the client, and researching, initial product ideas are sketched out, considering the client's vision, market trends, and user experience. The goal is to present a concept that exceeds client expectations and appeals to the target audience.

Final Deliverables

In this section, we unveil the culmination of our design vision with the final high-fidelity mockups for Canada Goose's "Magic Mirror" and 360 Booth concepts. These mockups embody our extensive research insights, user-centric approach, and innovative design exploration. They are crafted to deliver a seamless and visually captivating interface that enhances the in-store shopping experience through immersive AR technology and intuitive user interactions.

360 Booth Concept