Hiral

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№ 01 · At work

Product · BA · AI

Designer Portfolio · Vol 02

Oakville, ON

Hiral Prajapati.

Product Designer×Business Analyst×AI Strategist

Currently a Business Analyst in Healthcare. A decade translating business requirements and user needs into intuitive, data-informed products for Toyota, Deloitte, Hologic, and CNN — and now leading my own studio at the intersection of product, data, and AI.

View work → Get in touch

10+

Years experience

25+

Products & dashboards

Industries served

01 — About

Product thinking with a data-informed instinct.

I don't just design what looks right.
I document why it's right — and build the case.

I'm currently a Business Analyst in the healthcare space — partnering with cross-functional product and engineering teams to gather requirements, map workflows, and support data-driven decisions. Before this: a decade at InterKnowlogy and ResortSuite, translating requirements and building data-informed dashboards for Toyota, Deloitte, Hologic, Quidel, CNN, and 7News.

Since 2024, I've been leading my own studio — Hiral's Creations, in collaboration with SiteCatalyst — where I own everything from requirements gathering and product design through AI-powered digital experiences. The flagship: NourishYou, an AI-powered wellness platform I designed, spec'd, and shipped from research to launch.

I work across product requirements, UX/UI, brand strategy, data-informed decisions, and AI workflows. Equally comfortable in Figma, Jira, Miro, Supabase, or a stakeholder interview.

02 — Selected work

Across products, dashboards, and concepts.

A flagship AI product, a decade of dashboard work organized into three industries, and a couple of concept-driven projects.

Magnesium glycinate Recommended for tonight

Gentle yoga · 12 min Tap to start session

Good morning, Sarah

Nourish you today.

Hormones Energy Sleep

Day 14 · Ovulation Add iron-rich foods

10 min walk · sunlight Cortisol-friendly start

Flagship · 2026

NourishYou — An AI-powered wellness app for women.

An end-to-end AI-native women's wellness app. From research and brand identity through product design, full-stack development, payments, and email launch — every layer designed and shipped solo. Live in production at app.fitwithhiral.com. App Store submission in progress.

01 Brand & marketing site

02 Product design & build

03 Claude API · Supabase

04 Stripe · Mailchimp

View case study

Dashboard work, by industry.

3 categories · 25+ projects

Clinical clarity.

Dashboards for diagnostic devices and field-services portals — research-led work for healthcare clients including Hologic and Quidel. Real-time data, expert users, regulated stakes.

Hologic Quidel + partners

$2.84M

Enterprise data, made decisive.

Data visualization platforms and decision-support tools for global enterprise clients. Workshop-led research, persona work, and dashboards that replace stacks of PowerPoint and Excel.

Toyota Deloitte

Live 21:47 EST

Election night.

CAND. A 52%

CAND. B 41%

OTHER 7%

/ 03 — TV & Media

Live data for broadcast.

Real-time visualization for news — election coverage, broadcast tools, weather data. Built for high-volume, high-pressure live environments.

CNN 7News Weather

Magic Mirror

Try on New Measure Capture

Every piece has a story.

/ 04 — Retail & AR

Stores that feel like the product.

Speculative R&D for in-store AR — virtual try-on, sensory experience design, and immersive concepts that turn the retail floor into a story.

Canada Goose Concept

03 — Concepts & other work

Beyond the brief.

↗ Personalized

Smart fitting

Concept · Retail

Canada Goose Magic Mirror.

An interactive retail-experience concept — a smart mirror that personalizes the in-store fitting journey, suggests styling, and connects digital to physical retail through a single intuitive interface.

Spa booking.

Treatment Hot stone · 60min

ResortSuite booking redesign.

A full UX overhaul of the booking system at ResortSuite (Agilysys) — research, interviews, prototyping, and high-fidelity UI. Improved booking flow efficiency and accessibility across the platform.

05 — Background

The long way here.

A decade of work — from booking systems to broadcast dashboards to AI-native products. Every role, a layer.

10+ Years 6 Roles 5+ Industries

2026 — Now

Current

Business Analyst

Healthcare · Enterprise SaaS

Partnering with cross-functional product and engineering teams — gathering requirements, mapping workflows, and supporting data-driven decision-making for internal tools in the healthcare space.

Requirements Stakeholders Agile

2024 — Present

Ongoing

Product Designer, BA & AI Strategist

Hiral's Creations × SiteCatalyst

Co-leading a multi-disciplinary studio collaboration — product design, requirements definition, brand strategy, and AI-powered digital experiences. Flagship: NourishYou. Clients include Picture Canada, Rasta Pasta, pleOS, Life Vision Lab, The Happy Shoppe.

Product Brand AI workflows

2021 — 2023

UX/UI Lead & Business Analyst

InterKnowlogy

Gathered requirements across healthcare (Quidel, IONIS, Nautilus, Hologic), financial (Deloitte), broadcast (CNN, SVT, 7News), and automotive (Toyota). Liaison between product, engineering, and business stakeholders.

Dashboards Research 4 industries

2018 — 2020

UX/UI Designer

ResortSuite (Agilysys)

Booking-system redesign for hospitality clients — Miraval, Hershey's, Marriott. Research, prototyping, high-fidelity UI, and cross-functional delivery.

Hospitality SaaS Booking systems

2015 — 2017

UI Designer

3C Websites & Marketing

Website layouts, landing pages, and marketing materials. Focused on engagement and conversion across a portfolio of small-to-mid-sized business clients.

Web Marketing Conversion

2013 — 2015

UI Designer

Dabakarov · Premium Jewelry

Led requirements analysis and booking-system redesign. Stakeholder interviews, usability testing, wireframes, and high-fidelity UI aligned with documented business requirements.

First BA work Research

Education

Certificate in Multimedia & Design · Master's in IT

New York Film Academy, 2013 · IT Master's, 2011

Prompt Engineering
Specialization

06 — Toolkit

What I bring to the room.

A working stack across the three sides of the work: analysis, design, and building.

Requirements & Analysis

Turning ambiguity into documented decisions.

Requirements gathering & lifecycle management, business process mapping & reengineering, functional and non-functional requirements documentation, user story mapping, and backlog prioritization.

Stakeholder & Delivery

Cross-functional from day one.

Stakeholder management, cross-functional solution design, Agile delivery (Scrum & Kanban), UAT planning & support, regulatory and compliance validation.

Data & Reporting

Decisions grounded in evidence.

Data-informed decision making, enterprise reporting & KPI frameworks. Working with Power BI, SQL, Excel, and Tableau.

Product & UX

Design that can be built.

UX/UI strategy & design systems, wireframing & prototyping, product requirements definition, digital product strategy. Figma, Sketch, Miro, Maze, Balsamiq.

AI & Tools

AI as leverage, not gimmick.

AI-assisted product & content workflows, prompt engineering. Working stack: Claude API, ChatGPT, Midjourney, DALL·E, plus Jira, Confluence, Visio, and Notion.

Domains

Where I've done the work.

Healthcare & diagnostics (Quidel, IONIS, Nautilus, Hologic) · Financial (Deloitte) · Broadcast (CNN, SVT, 7News) · Automotive (Toyota) · Hospitality (Miraval, Hershey's, Marriott) · Wellness & AI (NourishYou).

Let's connect

Have a project, role,
or idea?

Product roles, contracts, AI experiments, or a coffee chat — send a note and I'll get back to you.

Thanks, friend ✿

Your message is on its way. I'll get back to you within a day or two.

LocationOakville, ON Studiohiralscreations.com StatusOpen to conversations