Hospitality Booking

Hospitality, Resorts, Spas & Golf

I worked on UX/UI design for hospitality booking platforms used by resorts, spas, and golf facilities. These systems supported reservations, scheduling, and customer management across multiple services and locations.

The goal was to create a seamless booking experience that balanced business requirements with a smooth, intuitive user journey for both staff and guests.

The Challenge

Hospitality booking systems needed to support:

  • Multiple service types (spa treatments, golf tee times, resort bookings)

  • Complex scheduling rules and availability

  • Staff-facing workflows and guest-facing interactions

  • High expectations for ease of use and visual clarity

The challenge was to reduce friction in booking flows while maintaining flexibility and operational accuracy.

My Role

As a UX/UI Designer, I was responsible for:

  • Mapping end-to-end booking journeys

  • Designing intuitive reservation and scheduling flows

  • Refining interface layouts for clarity and usability

  • Collaborating with product managers and developers

  • Iterating designs based on usability feedback and business needs

UX Focus Areas

  • Simplifying multi-step booking flows

  • Improving clarity around availability, pricing, and selections

  • Reducing user errors during reservations

  • Designing consistent patterns across services and devices

  • Supporting efficient workflows for front-desk and staff users

Design Approach

I focused on understanding how guests and staff interacted with the system in real-world scenarios. By breaking down complex booking logic into clear, manageable steps, I aimed to make the experience feel effortless while still supporting advanced operational requirements.

Design decisions were guided by usability, clarity, and consistency across the platform.

Original Design

white pillar candle on silver holder
white pillar candle on silver holder

Updated Design

Outcome & Impact

The redesigned booking experience improved usability and reduced friction across reservation workflows. Clearer flows and layouts helped staff work more efficiently while providing guests with a smoother, more intuitive booking experience.

Key Takeaway

The redesigned booking experience improved usability and reduced friction across reservation workflows. Clearer flows and layouts helped staff work more efficiently while providing guests with a smoother, more intuitive booking experience.

Detailed case studies for individual booking flows—including personas, user flows, and wireframes—are available upon request. Please feel free to connect if you’d like to learn more.